charity: water donation

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The 100% Model

When charity: water began, we made a bold promise: 100% of public donations would go directly to fund clean water projects. We’d even pay back credit card fees, meaning if a donor gave $100 with a credit card and we got only $97, we’d make up the $3 and send the full $100 to provide clean water for people in need. Since we treat the clean water projects and operations sides of our business differently - separate purposes, separate fundraising goals, and separate bank accounts, we can guarantee that every public dollar donated helps bring clean water to people in need. And so far, more than 1 million people from 100+ countries have given in this way. See our 100% Model Statement.

So, how do we pay our overhead?

From day one, charity: water has relied on a small group of generous private donors to fund all of our operating expenses. It’s not always easy, but it’s an approach we believe in deeply. And year after year, our commitment to transparency inspires support from passionate donors, enthusiastic fundraisers, long-standing brand partners, and loyal volunteers who believe—like we do—that clean water truly changes everything.

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